The Context
USGreentech had a plan to release new product offerings, but needed a brand refresh to position themselves for success. On one side of the business, landscape design, they we’re known as “The Envirofill Guys” and the business was self sufficient, while on the other side of the business, athletic field design, they were seen as expert innovators and wanted to grow their product offerings.

The Goal
They needed a more robust marketing kit with a new website and sales tools to support growth on the sports side without confusing or distracting from the landscape side of the business—where they were going to only offer one product.

The Solution
The website was split into two facing. One for sports and the other for landscape, with marketing that targeted those two specific segments. On the sports side, a strong brand system was created to support the growth of new products and showcase their benefits. To drive leads and reinforce their market position as impartial experts, a turf system recommender tool was created.

Design Direction, Spicefire
for The Motz Corporation